PROFESSIONAL PROFILE
Contemporary digital marketing specialist providing an avant-garde approach to the ever-evolving world of social networking, mobile optimization and overall online marketing strategy. Helping brands humanize their approach and stand out in the sea of digital marketing efforts.
SKILLS
- Excellent listening, written and verbal communication skills
- Works well with a team in a fast paced environment
- Forward thinker with comprehensive knowledge of the complete marketing cycle
- Proficient in Hootsuite, Wordpress, Google Analytics, Adobe Creative Suite, Mailchimp
- Skilled in social media strategy concerning Facebook, Instagram, Snapchat, Twitter, Pinterest, Youtube, Google+
- Well-versed in social media algorithm hacking for optimum message exposure
- Detail oriented, performance driven, and committed to continual professional development
- Experience with CMS and CRM programs for automated marketing and collaboration
EDUCATION
Bachelor of Arts in Psychology, Minor in Communication Cal State University of Channel Islands Fall 2014
PROFESSIONAL EXPERIENCE
Digital Marketing Manager, Maize Marketing, (Woodland Hills, CA) Aug. 2015- Present
Digital Marketing
● Developing annual marketing strategies and monthly editorial calendars and reports
● Create and utilize buyer personas for optimized digital outreach across all platforms
● Designing, building and distributing campaign-specific e-blasts and newsletters
● Managing all digital engagement programs including e-blast, blogs, social media, digital ads
● Segmenting contact lists for dynamic campaigns that build brand trust and generate leads
● Conceiving, creating, and facilitating initiatives that increase awareness, engagement, & leads
● Designing, creating and managing of landing pages based on specific campaign objectives
● Envisioning, designing and actualizing supporting digital campaigns for trade shows
● Recruiting and working with brand ambassadors to boost visibility and awareness
● Humanizing brands' digital media approach to increase brand trust and loyalty
● Creating and executing plans to support new product launches and new company initiatives
● Conducting A/B tests on all digital efforts for an optimized approach based on obtained data
● Creating, launching and monitoring digital ads for awareness, engagement and lead-gen
● Analyzing Google analytics to evaluate effectiveness of initiatives and evolve strategies
● Creating visuals for use with social media and email including listicles, infographics, etc.
● Providing weekly, monthly and quarterly digital reports for C-suite executives
● Creating and executing digital marketing efforts to support new product launches
● Maintaining an advanced understanding of the constant evolution of all digital platforms
● Integrating all facets of marketing into one, cohesive and specialized user journey
Public Relations
● Creating and pitching story ideas to industry-specific outlets and mainstream media
● Writing professional editorial pieces for clients including bylined articles, white papers and case studies and blogs
● Developing and maintaining relationships with editors and influential bloggers
● Monitoring industry news for possible story angles and/or response pieces for clients
● Securing high impact product and ad placements with influential digital publications
Administrative
● Maintaining continuous communication with all teams to streamline projects
● Meeting with an C-suite executives to discuss marketing results and future initiatives
● Contributing ideas and solutions in internal and external brainstorming sessions
● Providing out of box concepts for all marketing (Experiential, PR, E-mail, Social, etc.)
● Project planning and conception for all clients
● Ownership of account management for multiple B2B and B2C clients
Social Media/Digital Marketing Coordinator, Hypercel (Valencia, CA) April 2015-July
Social Media/ Digital Marketing
● Providing annual marketing strategies and monthly ed-cals for multiple consumer brands
● Humanizing brands' social media approach to increase engagement and build trust
● Implementing social initiatives that drive fan acquisition, social involvement and sales
● Maintaining an advanced understanding of the evolution of social networks and emerging platforms
● Executing influencer program in the US and overseas; identifying potential bloggers/athletes/brand ambassadors, maintaining communication, ordering & shipping product, tracking/reporting
● Monitor, respond to, and moderate brand communities across all social media platforms
● Creating and executing plans to support new product launches and company initiatives
● Conducting A/B testing on social ads/posts to optimize digital efforts and gain marketing insights
● Analyzing metrics to evaluate the effectiveness of social initiatives and providing weekly Social Media reports to c-suite executives
● Producing channel specific content that is liquid, digestible, and relevant
● Targeting specific brand audience to optimize brand awareness and ROI
Administrative
● Communicating between all departments to ensure one, congruent message and goal
● Contributing out of the box concepts for branding and marketing efforts
● Coordinating projects with our parent brand and others that fall under our umbrella
Social Media Marketing Associate, A Design Partnership (Westlake, CA) Aug. 2014- Jan. 2015
Social Media/Digital Marketing
● Providing overall social strategy based on established marketing/business goals
● Creating editorial calendars for multiple clients’ social media channels and executing all messaging and community relations
● Collecting and analyzing front and back end metrics to optimize future digital efforts
● Researching and studying the most up to date information regarding all social platforms
● Targeting specific brand audience to increase brand awareness and produce ROI
● Creation of e-newsletter campaigns for all clients on ADP roster (copy, creative, etc.)
● Copy and creative for client and internal promotion blog posts (1 per week each client)
● Web design and implementation for client bio pages, blogs, product page and more
Public Relations
● Pitching industry outlets possible feature pieces for clients and company
● Reaching out to top hotel representatives to land licensing deals for client room design, furniture lines and overall hotel interior design or architecture
● Setting up PR opportunities with influential decision makers at local events (i.e. Senator Kamala Harris’ team for end human trafficking event)
Social Media Manager/Digital, Optimist Club International Dec. 2013- Jan. 2015
● Increasing website traffic through the utilization of social media
● Establishing social media goals and created editorial calendars accordingly
● Executing all messaging and facilitating digital community relations
● Increased website traffic, volunteer sign-ups, and general club/event awareness through the utilization of social media
● Creating custom apps for organizations' Facebook pages
● Educating personnel and members concerning social media marketing and SEO practices
● Website development and SEO consultation
● Designing graphics for multiple social networking platforms.
● Publishing flyers for upcoming events, contests, and fundraisers
Social Media Marketing Intern, Sportswest Performance (Westlake, CA) May – Sept. 2013
● Engaging with SportsWest brand communities on multiple social networking platforms
● Increasing awareness and engagement via targeted social media campaigns
● Integrating social media efforts with existing digital platforms (website, email, etc.)
● Filming and editing of promotional videos for social media channels and website
● Analyzing campaigns and interpreted data to establish revisions for future projects
● Increasing memberships through use of successful social media campaigns